Since 2016, the Max Sauer Group has installed several beehives all around its production sites. In addition to preserving local biodiversity, these hives produce high-quality honey used in the production of Sennelier honey-based watercolor.
Beekeeping in companies is a long-term project that requires the investment of all. Concerned about the preservation of local biodiversity, the Max Sauer group (Raphaël – Sennelier) has installed several beehives around its various production sites since 2016. An urban environment that proves to be ideal for bees since it is spared any agricultural phytosanitary treatment.
Today there are 8 Max Sauer hives, each of which can house up to 60,000 bees. The company has voluntarily chosen to select bees from the island of Ouessant in order to contribute to the protection of this endemic species in Brittany.
Throughout the year, Didier Ducauroy, the beekeeper, takes care of the hives and their occupants: from wintering to restarting, then during the big honey flows, the beekeeper takes care of raising the hives so that the bees can continue to produce their honey.
Once harvested, this honey will be used directly in the production of Sennelier honey-based watercolor, Max Sauer’s brand of colors for artists. Indeed, in addition to being a natural preservative, honey is a precious adjuvant which offers an exceptional smoothness and luminosity to the color.
Beyond this use, the establishment of Max Sauer beehives is above all a real company project. On a regular basis, employees’ family members and children participate in the honey harvest as well as in numerous workshops to raise awareness about bee protection. Each Max Sauer employee is also given a jar of honey from the last harvest every year . With this initiative, the Max Sauer Group is further committing itself to CSR, which has become an important axis in the company’s strategy for the years to come. More than an environmental commitment, this initiative also offers Max Sauer staff the opportunity to discover the fascinating world of bees.