Collaboration

Max Sauer collaborates with Yves Saint-Laurent on its latest innovation: le Rouge Sur Mesure

05/10/2025

Yves Saint-Laurent is making its debut in the world of beauty tech with the launch of ROUGE SUR MESURE. A cosmetic innovation for which Max Sauer has created an equally innovative lip brush.

In recent weeks, Yves Saint-Laurent’s latest innovation, ROUGE SUR MESURE, is finally available worldwide. ROUGE SUR MESURE is a connected device that allows you to create your own lipstick shade directly at home via a smartphone app.

The Max Sauer Group is proud to have brought its expertise to this innovation, creating for the brand a brush that is both magnetic and nomadic to blend and apply the created color to perfection.

Discover the ROUGE SUR MESURE device here

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